Value adding by publishers

The publishers are catching onto the whole idea of using the newer technologies to advertise and develop an interest in their publications and authors. The reason behind this may be commercial but it has a lot of great spin offs for those of us who are working in schools, trying to promote reading and increase literacy.

In the past two posts I have touched on the book trailers but there are also a growing number of podcasts available for use by us.

Penguin Publishers have been putting up podcasts for a while now. Penguin USA has a page for current podcasts and developed quite a large archive of podcasts that are available to us.

Simon and Schuster, with their “SimonSays podcasts” has a site that offers, weekly, interviews with many different authors and includes excerpts read from their audiobooks.They also have a large archive of podcasts.

The UK publisher Faber and Faber has a new podcast page on its website. This is is worth keeping an eye on on. On these initial podcasts the interviews include Peter Carey, discussing Australia and counterculture in “His Illegal self”, and Junot Diaz talks about his Pulitzer Prize-winning novel ‘The Brief Wondrous Life of Oscar Wao’ and discusses ideas of race and identity and mythology. The whole Faber website is easy to navigate, and has a simple, uncluttered feel. There is also a great number of past Faber book designs on this Flickr photostream page.

And speaking of covers, Black Dog Books make many of their covers, author images and chapter extracts available for BDB downloads that helps us advertise the books and create better promotional material for our literature collection.

This is only a small collection but a good place to start.