The world of blogging – Technorati and the Blogosphere

If you are interested in what is happening in the world of blogging then this might be of interest. The 2008 Technorati State of the Blogosphere report has been released. The report gives us a lot of statistical details about who is blogging, how long the average blogger has been blogging and what they are blogging about. Blogging has become truly global and Technorati has tracked blogs in 81 languages and bloggers from 66 countries responded to the survey. Blogging has gone from strength to strength and no one group has sway.

The Global snapshoy: Just who are bloggers?  Blogging is not just a phenomenon of the young, 18-34 year olds, when over half the US and European bloggers are over 35. About three quarters are tertiary graduates and 42% attended graduate school at some point in their lives and about half are employed full-time. Many of bloggers have blogged for around 3 years. 

I found the information and ideas I got from blogs of others very useful in my workplace so when I started blogging I blogged about my work and work-related ideas, in an unofficial capacity. It seems many of the bloggers out there are doing the same. Also, there are a greater number of women sharing in this way  than male bloggers, who have a higher number of corporate blogs. The use of advertising and brand names is also discussed.

There are lots more interesting statistics and the comments already on the post are also interesting.  You can go to the full report here. I will have a closer look at what the survey has indicated, and statisitcs are always fazcinating, if not useful. Needless to say, however, the phenomenon of blogging doesn’t look like slowing down any time soon,


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